Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention
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چکیده
منابع مشابه
Identify and Evaluate the Components of Cause-Related Marketing in the Insurance Industry
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Effects of Interactivity on Website Involvement and Purchase Intention*
Zhenhui Jiang National University of Singapore [email protected] Jason Chan National University of Singapore [email protected] Bernard C.Y. Tan National University of Singapore [email protected] Wei Siong Chua National University of Singapore [email protected] This study aims to understand how website interactivity (active control and reciprocal communication) can impact purc...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2012
ISSN: 1741-2447
DOI: 10.1057/dbm.2012.26